People judge a book by its cover. And so too, do people judge a business by their website. When a website isn’t up-to-date, there are some clear signs that will let you know. But how do you know what there are? Let’s take a closer look.
5 signs it’s time to update your website
Content overload – with our ever shrinking attention spans, less and less people are willing or even capable of staying on a website for more than a few minutes. While it was once a popular idea to put everything about your business on your website, today this will cost you in bounce rates. A website with too much content is not only overwhelming for visitors, but it’s also downright confusing. When there are so many pages and directions your visitor can navigate, most will just opt for the easy way out and leave your site…which brings us to an important point. The purpose of a website is not to share everything about your business, but instead to give visitors a quick sample, or taste of your business. You want to leave the visitor wanting to know more; that way they’ll pick up the phone and call you.
Device unresponsiveness – while having a responsive website is important for SEO, there’s another equally – if not more important – reason to have a responsive website. An ever-increasing amount of web users are browsing the web via mobile devices. In fact, Google even confirmed this fact in a blog post they released last year, stating, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. This is why it’s crucial that your website is mobile responsive. If it looks terrible or is hard to navigate on your smartphone or tablet, you can be sure mobile visitors won’t stick around.
Looks outdated – many of us look back on the 90’s or early 2000’s with fond memories. But if your website looks anything like it came from another decade, then it is absolutely time for an update. Establishing trust is key to conversions online. And when your website looks outdated, you lose credibility in the eyes of the visitor.
Lack of CMS – even if your website is just 4 or 5 years old, there’s a good chance the developer used HTML or CSS to “write’” your site. Assuming you’re not familiar with coding, you’ll have to pay someone every time you want to update your content, which can quickly add up to thousands of dollars in expenses. To keep costs in check, today’s websites use a CMS (or Content Management System) like WordPress, which makes it much easier to access and edit your site. If you’re not using one, making this simple switch could save you a lot of money and headaches.
Not converting – if your website isn’t converting, you either consciously don’t want it to, or it’s not doing its job. The purpose of your website is to transform visitors into customers or make a sale. If it’s not doing either, it’s likely wasting your budget.
Our website for Asia Media Studio is digital proof that a website can bring in business. A large amount of new customers contact us just from visiting our website. Wouldn’t you like your website to do the same? Skip the frustration of cold calling prospects and the struggle to get leads. Contact us today to learn how your website can do the work for you.