Branding & Logo Design
The brand is the essence of the company’s corporate image; it imbues the company, its products or services, with a personality that has a recognizable style which differentiates itself from the competition. It is a set of expectations and relationships that will encourage the consumer to choose it over its competition. From the brand’s values will flow its visual identity and the logo, the central visual element that helps customers discover, share and remember the brand.
At Asia Media Studio we have for many years helped clients in brand naming and logo design. Our success is built on fully understanding the branding process. No pencil is laid to paper, no sketch started until we have thoroughly researched the market and the competitive environment. It is this intelligence that allows us to create names and logos that are relevant and appropriate to the company and its marketplace and that are simple yet memorable and timeless.
We recognize that a good logo must be distinctive and unique, and capable of building trust. To achieve this we have some ground rules, our “rules of engagement” that channel our creative work. This ensures we work to a process that will generate only the best results, a process that has proved successful time and time again, with many, many satisfied clients.
Successful companies need to evolve, and in the same way it is important that logos are updated over time. Logo evolution is a facet of design in which we have special expertise, fully understanding the need to balance the logo’s existing attributes with the need for modernity.
All AMS work is original and carried out in-house by our team of talented and experienced designers; we do not out-source, nor use “logo maker’ software. We work to very high standards and take pride in our ability to deliver exceptional creativity.